Matt sets out to do a real-world shopping test by going all the way through checkout, but the buying decision starts to unravel fast. In this episode, we browse e-commerce sites the same way real customers do and unpack the small UX, navigation, and trust issues that quietly stop people from purchasing, even when they’re ready to buy.

🍺 Featured Drinks: Buck Shack Cabernet Sauvignon (aged in bourbon barrels) & Psycho Penguin Vanilla Porter

We dive into:
How outdated visuals and cluttered layouts create instant doubt
Why inaccurate product photos confuse buyers and break trust
The breadcrumb and navigation issues that make shoppers lose products they already found
Missed upsell opportunities that leave revenue on the table
How strange URL structures and checkout layouts feel “sketchy” to users
Why customers default to Amazon the moment confidence drops

🎯 Want us to audit your website for quick conversion wins? Submit it at https://boozybrowsing.com#submit 

Links & Resources Mentioned
Platform Strategy Playbook: https://www.ndevr.io/choose-the-right-platform-strategy/?utm_term=strategy&utm_source=youtube&utm_medium=social&utm_content=Meeky&utm_campaign=boozy-browsing 
Submit your site: https://boozybrowsing.com#submit
Boozy Browsing: https://www.boozybrowsing.com/ 
Matt Dorman on LinkedIn: https://www.linkedin.com/in/matthewdorman/ 
Meeky Hwang on LinkedIn: https://www.linkedin.com/in/meekyhwang