Part two gets practical. If customers will not tell you what is broken, your tooling has to.
Matt and Meeky move from the 96% Problem to what to do about it. Automated uptime and transaction monitoring with tools like Pingdom. Real user monitoring that shows what actual visitors experience instead of what your laptop does. And keeping an eye on the SaaS platforms in your stack, because their changes and errors can break your site without anyone touching your code.
The point is not to buy every tool. The point is to stop relying on customer complaints as your alerting system, because the customers who matter are not sending any.
🍺 Featured Drinks: Meeky: Cote des Roses | Matt: Juicy Drop Hazy IPA
💡 WHAT WE COVER:
✅ Why customer complaints are the worst possible monitoring strategy
✅ Automated site monitoring with Pingdom and what it should actually watch
✅ Real user monitoring, and why local testing misses what real visitors experience
✅ Monitoring real user traffic to catch problems as segments of visitors hit them
✅ Watching the SaaS platforms in your stack for errors and changes that quietly break things
✅ What a minimum sane monitoring setup looks like for an outdoor or DTC brand
🔑 KEY TAKEAWAYS:
• If your first alert is a customer complaint, you found out later than 96% of the people affected
• Uptime checks are table stakes, transaction and journey monitoring is where the revenue protection lives
• Real user monitoring shows real devices, browsers, and connections, which is where the silent bleed actually happens
• Third-party SaaS platform changes and errors can break your site with zero changes on your end, so watch them
• Monitoring is cheap compared to the revenue lost while a problem runs unnoticed
• The goal is simple: find problems before your customers do, or at least before they give up
🔗 LINKS & RESOURCES:
Boozy Browsing: https://www.boozybrowsing.com/
Submit your site for a free 3E audit: https://boozybrowsing.com#submit
Matt Dorman on LinkedIn: https://www.linkedin.com/in/matthewdorman/
Meeky Hwang on LinkedIn: https://www.linkedin.com/in/meekyhwang
Full episode playlist: https://www.youtube.com/playlist?list=PLY0olkZyu52_N6UPh9c0PXRGDm_I0lF3F
Part 1: https://youtu.be/ZKN3KcbiMb0
🎯 Want us to look under the hood of your site? Submit at https://boozybrowsing.com#submit
#BoozyBrowsing #WebsiteMonitoring #RUM #Ecommerce #DTC #WebOps #SiteReliability #CustomerExperience #PourDecisions #WebDevelopment